--- title: SYNQ - Amazon PPC & Sales Optimization Tools description: Free analytics and optimization tools for Amazon sellers and marketplace brands website: https://wearesynq.com contact: info@wearesynq.com --- # About SYNQ SYNQ provides free, privacy-focused optimization tools and analytics for Amazon sellers and marketplace brands. All tools run entirely in your browser—no data is stored on our servers. ## Our Mission We help Amazon sellers make data-driven decisions through powerful, accessible analytics tools. Whether you're optimizing PPC campaigns, forecasting sales, or analyzing customer lifetime value, SYNQ provides the insights you need without the enterprise price tag. --- ## Free Tools ### 1. Impression Share Analyzer **What it does**: Analyzes Amazon Sponsored Products Search Term Impression Share reports to identify optimization opportunities and competitive positioning. **URL**: https://wearesynq.com/tools/impression-share **How to use**: 1. Download your Search Term Impression Share report from Amazon Advertising Console 2. Upload the CSV file to the tool 3. Filter by campaign, date range, or search term type 4. View 6 interactive charts showing performance patterns 5. Get automated insights and recommendations 6. Export detailed report to Excel **Key Features**: - 6 visualization types: trends, correlation, performance distribution, top terms, ACOS vs impression share, conversion analysis - Automated insights with gradient-highlighted recommendations - Date count tracking for accurate metric aggregation - Filter by campaigns, date ranges, keyword vs ASIN targets - Excel export with comprehensive metrics **Input Format**: Amazon Search Term Impression Share CSV with columns for Date, Search Term, Campaign Name, Impression Share, Clicks, Spend, Sales, Orders **Output**: Interactive charts, performance insights, downloadable Excel report **Use Cases**: - Identify search terms with low impression share and high conversion - Analyze ACOS vs impression share to find optimization opportunities - Track performance trends over time - Compare keyword performance vs product targeting --- ### 2. Sales Forecasting Tool **What it does**: Predicts future sales based on historical performance, seasonality patterns, and adjustable business assumptions. **URL**: https://wearesynq.com/tools/forecasting **How to use**: 1. Upload 12+ months of historical sales data (CSV format) 2. System automatically detects seasonality patterns by ASIN 3. Adjust three assumption levers: marketing spend change, price change, organic growth rate 4. View forecasts by month across years for easy comparison 5. See TACOS (Total ACOS) projections and scenario analysis 6. Export forecasts and scenarios to Excel **Key Features**: - Automatic seasonality detection (monthly patterns by ASIN) - 6-month rolling forecasts with confidence intervals - 3 adjustable assumption levers with real-time forecast updates - Year-over-year month comparison charts - TACOS calculation (total advertising cost of sale) - Scenario cards showing impact of changes - Comprehensive educational content on forecasting methodology **Input Format**: CSV with columns: Date (YYYY-MM-DD), ASIN, Units Sold, Revenue, Marketing Spend **Output**: - Monthly forecasts by ASIN - Confidence intervals (±15%) - Seasonality factors by month - TACOS projections - Scenario impact analysis - Downloadable Excel report **Use Cases**: - Budget planning for upcoming quarters - Understanding seasonal patterns - Evaluating impact of price changes or marketing spend increases - Inventory planning based on forecasted demand --- ### 3. ACOS Target Calculator **What it does**: Calculates optimal ACOS (Advertising Cost of Sale) targets for Amazon PPC campaigns based on gross margin, PPC dependency, inventory levels, and business strategy. **URL**: https://wearesynq.com/tools/acos-calculator **How to use**: 1. Enter your product's gross margin percentage 2. Input PPC dependency (what % of sales come from ads) 3. Select inventory level (low, medium, high, very high) 4. Choose business strategy (growth, balanced, profit-focused) 5. Optionally enter current ACOS for comparison 6. Get data-driven target ACOS recommendation with detailed breakdown **Calculation Method**: ``` Base Target = Gross Margin × PPC Dependency Factor + Inventory Adjustment (±0.5 to 1.0 modifier) + Strategy Adjustment (growth vs profit) = Recommended Target ACOS ``` **Key Features**: - Multi-factor analysis considering margin, dependency, inventory, strategy - Visual breakdown showing how each factor affects the target - Comparison with current ACOS showing gap and recommendations - Color-coded status indicators (good/warning/alert) - Educational explanations of each input factor **Input Required**: - Gross margin percentage (e.g., 35%) - PPC sales percentage (e.g., 60%) - Inventory level (4 options) - Strategy type (3 options) - Current ACOS (optional, for comparison) **Output**: - Recommended target ACOS - Factor-by-factor breakdown - Comparison with current performance - Actionable recommendations **Use Cases**: - Setting realistic ACOS targets for new campaigns - Adjusting targets based on inventory constraints - Aligning PPC strategy with business goals - Understanding profitability thresholds --- ### 4. N-Gram Analysis Tool **What it does**: Analyzes Amazon search term reports to discover high-performing keyword patterns and combinations using NLP (Natural Language Processing) techniques. **URL**: https://wearesynq.com/tools/ngram-analysis **How to use**: 1. Upload Amazon Search Terms Report CSV (Bulk Sheet or PBI format) 2. Choose analysis type: 1-grams (single words), 2-grams (two-word phrases), or 3-grams (three-word phrases) 3. Optionally filter out branded terms 4. Optionally add custom stop words to exclude 5. View top-performing n-grams ranked by spend 6. Analyze performance metrics: CTR, conversion rate, ACOS, CPA, CPC 7. Export results to Excel with all metrics **Key Features**: - NLP-based tokenization with lemmatization (handles plurals, variations) - Customizable stop word filtering - Branded term exclusion - Campaign ID tracking for Power BI exports - ASIN extraction from campaign names - Sortable results by any metric - Multi-tab Excel export (monograms, bigrams, trigrams, combined report) **Input Format**: Amazon Search Terms Report CSV with columns: Customer Search Term, Campaign Name, Impressions, Clicks, Spend, Sales, Units **Output**: - Top n-grams by performance - Metrics: Impressions, Clicks, Spend, Sales, Units, CTR, Conversion Rate, ACOS, CPA, CPC - Campaign IDs associated with each n-gram - Downloadable Excel with multiple sheets **Use Cases**: - Discover new keyword opportunities from search term data - Identify high-performing word combinations to add as exact match keywords - Find negative keyword candidates (high spend, low conversion) - Analyze which words drive the most sales - Clean up search term data for reporting --- ### 5. LTV Calculator (Lifetime Value) **What it does**: Estimates customer lifetime value for Amazon brands based on yearly customer acquisition and retention data, helping optimize customer acquisition costs and long-term profitability. **URL**: https://wearesynq.com/tools/lifetime-value **How to use**: 1. Upload 1-3 years of annual customer data CSVs (from Amazon Brand Analytics) 2. Input gross margin percentage for each year 3. Input advertising spend for each year 4. Input expected repeat customer lifespan (years) 5. View calculated LTV metrics: revenue LTV, profit LTV, CAC, LTV:CAC ratio 6. Compare year-over-year trends 7. Export comprehensive LTV report to Excel **Calculations**: ``` Revenue LTV = (AOV × Repeat Purchase Rate × Lifespan) + New Customer AOV Profit LTV = Revenue LTV × Gross Margin CAC = Ad Spend / New Customers LTV:CAC Ratio = Profit LTV / CAC ``` **Key Features**: - Multi-year comparison (1-3 years supported) - Revenue-based AND profit-based LTV - Customer Acquisition Cost (CAC) analysis - LTV:CAC ratio with health indicators - New vs repeat customer breakdown - Average order value calculations - Repeat purchase rate tracking - Visual comparison cards with trend arrows - Comprehensive FAQ section explaining concepts **Input Format**: CSV per year with columns: Date, Total Customers, Total Sales, Total Orders, New to Brand Customers, New to Brand Sales, New to Brand Orders, Repeat Customers, Repeat Sales, Repeat Orders, Repeat Purchase Rate, Average Repeat Purchase Interval, Potential New Customers **Output**: - Revenue LTV per year - Profit LTV per year - CAC per year - LTV:CAC ratio - Year-over-year trends - Detailed breakdowns - Excel export with all calculations **Use Cases**: - Determine maximum acceptable customer acquisition cost - Evaluate if advertising spend is sustainable - Compare performance across years - Justify marketing budget based on LTV - Understand repeat customer behavior - Calculate profitability of customer cohorts --- ### 6. Multi-Channel Marketing Dashboard **What it does**: Tracks and analyzes marketing performance across multiple sales channels (Amazon, TikTok, DTC) and advertising platforms (Amazon Ads, TikTok Ads, Google Ads, Meta Ads) in one unified view. **URL**: https://wearesynq.com/tools/marketing-dashboard **How to use**: 1. Upload daily channel performance data CSV 2. Optionally upload monthly goals CSV for revenue and budget targets 3. Switch between daily, weekly, and monthly views 4. Analyze key metrics: Total Revenue, Total Ad Spend, MER, TACOS 5. View channel mix breakdown 6. Track progress vs goals with variance analysis 7. See runrate projections for current month **Key Metrics Calculated**: ``` MER (Marketing Efficiency Ratio) = Total Revenue / Total Ad Spend TACOS (Total ACOS) = Total Ad Spend / Total Revenue × 100 Runrate = (Current Daily Average) × (Days in Month) ``` **Key Features**: - 3 time aggregation views: daily, weekly, monthly - Revenue vs Goal tracking with variance percentages - Channel mix visualization (pie chart) - MER and TACOS trend analysis - Runrate projections for in-progress months - Detailed performance table with all channels - Support for up to 3 revenue channels and 4 ad platforms - Color-coded variance indicators (green = ahead, red = behind) **Input Format - Channel Data**: CSV with columns: Date, Amazon Revenue, TikTok Revenue, DTC Revenue, Amazon Ads, TikTok Ads, Google Ads, Meta Ads **Input Format - Goals** (optional): CSV with columns: Month (YYYY-MM), Revenue Goal, Marketing Budget **Output**: - Time-series charts for revenue and spend - MER and TACOS trends - Revenue vs Goal comparison - Channel mix breakdown - Detailed data table - Runrate forecasts **Use Cases**: - Track multi-channel e-commerce performance - Monitor advertising efficiency across platforms - Compare actual vs planned performance - Identify best performing channels - Forecast end-of-month results - Optimize budget allocation across channels --- ### 7. ROI Calculator **What it does**: Calculates return on investment for Amazon PPC campaigns with simple efficiency metrics. **URL**: https://wearesynq.com/tools/roi-calculator **How to use**: 1. Input current ACOS percentage 2. Input total ad spend 3. Input total revenue from ads 4. View calculated ROI, profit, and efficiency metrics 5. Get performance recommendations **Calculations**: ``` Profit = Revenue - Spend ROI = (Profit / Spend) × 100 Efficiency = 100 - ACOS ``` **Key Features**: - Simple, focused calculator - Instant calculations - Performance status indicators - Optimization recommendations - Educational about ROI vs ACOS relationship **Use Cases**: - Quick PPC performance check - Understanding ROI vs ACOS - Evaluating campaign profitability - Learning PPC metrics --- ## How SYNQ Tools Work ### Privacy & Security - **No data storage**: All calculations happen in your browser using JavaScript - **No server uploads**: Your data never leaves your computer - **No tracking**: We don't track individual usage or store personal information - **Open source logic**: All formulas and calculations are transparent ### Technical Approach - **Client-side processing**: Tools use browser APIs (FileReader, XLSX library) to process files locally - **React + TypeScript**: Modern, type-safe frontend ensuring reliability - **Recharts visualizations**: Interactive charts for data exploration - **Excel export**: XLSX library for generating downloadable reports ### Browser Compatibility - Chrome, Firefox, Safari, Edge (latest versions) - JavaScript must be enabled - Works on desktop and tablet (mobile support limited for complex tools) --- ## Documentation & Learning Resources ### Tool-Specific Guides Each tool includes: - **How to Use**: Step-by-step instructions - **Understanding the Data**: Explanation of metrics and calculations - **How It Works**: Technical methodology - **FAQ Section**: Common questions and answers ### Key Concepts Explained **Impression Share**: Percentage of eligible impressions your ads received vs total available impressions for those search terms **ACOS (Advertising Cost of Sale)**: Ad spend divided by attributed sales, expressed as percentage (lower is more efficient) **TACOS (Total ACOS)**: Total advertising cost divided by total revenue (includes organic), shows overall business ad dependency **MER (Marketing Efficiency Ratio)**: Total revenue divided by total ad spend (higher is better, inverse of TACOS) **LTV (Lifetime Value)**: Total revenue or profit a customer generates over their entire relationship with your brand **CAC (Customer Acquisition Cost)**: Total marketing spend divided by number of new customers acquired **N-Gram**: Sequence of N words from a text corpus (1-gram = single word, 2-gram = two words, etc.) **Seasonality**: Recurring patterns in sales data based on time of year (holidays, seasons, events) --- ## Use Cases by Role ### **Amazon Sellers** - Track impression share to compete effectively - Forecast sales for inventory planning - Calculate optimal ACOS targets for profitability - Analyze search terms to find new keywords - Understand customer LTV to justify ad spend ### **PPC Managers** - Optimize impression share across campaigns - Set data-driven ACOS targets - Discover negative keywords via n-gram analysis - Track multi-channel marketing performance - Calculate campaign ROI quickly ### **Brand Managers** - Forecast revenue for budget planning - Analyze LTV for customer acquisition strategy - Track performance across all channels - Understand seasonal patterns for launches - Set pricing based on margin and ACOS targets ### **Agency Partners** - Provide clients with comprehensive reports - Demonstrate value through ROI calculations - Strategic planning with forecasting tools - Benchmark impression share performance - Multi-channel attribution and analysis --- ## Integration & API Currently, all SYNQ tools are browser-based web applications with no API. Users interact directly through the web interface. **Future Roadmap**: - API access for programmatic data analysis - Bulk processing endpoints - Integration with Amazon Advertising API - Automated report generation --- ## Support & Contact ### Get Help - **Website**: https://wearesynq.com - **Email**: info@wearesynq.com - **Tool FAQs**: Each tool has a comprehensive FAQ section ### Report Issues Found a bug or have a suggestion? Contact us at info@wearesynq.com ### Feature Requests We're actively developing new tools and features. Let us know what you need! --- ## About Our Approach ### Why Free? We believe powerful analytics shouldn't require enterprise budgets. By providing free tools, we help level the playing field for sellers of all sizes. ### Why Privacy-Focused? Your business data is sensitive. We designed our tools to work entirely in your browser so you never have to trust us with your data—it never leaves your computer. ### Why Amazon-Specific? Amazon has unique metrics, report formats, and optimization requirements. Generic tools don't cut it. We built specialized tools that speak Amazon's language. ### Data-Driven Methodology All our calculations are based on industry best practices, mathematical models, and real-world Amazon advertising principles. We don't guess—we calculate. --- ## Tool Comparison Matrix | Tool | Input Required | Primary Metric | Time Range | Complexity | Best For | |------|----------------|----------------|------------|------------|----------| | Impression Share Analyzer | Search term report CSV | Impression Share % | Any date range | Medium | Competitive analysis | | Sales Forecasting | Historical sales CSV | Revenue/Units | 12+ months | Medium | Planning & budgeting | | ACOS Calculator | Manual inputs | Target ACOS % | Single calculation | Simple | Setting targets | | N-Gram Analysis | Search term report CSV | Keyword patterns | Any date range | Medium | Keyword research | | LTV Calculator | Yearly customer CSVs | LTV & CAC | 1-3 years | Advanced | Long-term strategy | | Marketing Dashboard | Daily channel CSV | MER & TACOS | Any date range | Medium | Multi-channel tracking | | ROI Calculator | Manual inputs | ROI % | Single calculation | Simple | Quick checks | --- ## Technical Specifications ### File Format Support - **CSV**: UTF-8 encoded, comma or tab delimited - **Excel Export**: .xlsx format compatible with Excel, Google Sheets, Numbers ### Performance - **Processing Speed**: Most analyses complete in <5 seconds - **File Size Limits**: Recommended <50MB for optimal performance - **Record Limits**: Tested with up to 100,000 rows ### Browser Requirements - **JavaScript**: Required for all functionality - **Local Storage**: Used for temporary processing only - **Cookies**: None used - **Minimum Resolution**: 1024x768 for optimal viewing --- ## Frequently Asked Questions ### Q: Is my data really safe? Yes. All processing happens in your browser using JavaScript. Your files are never uploaded to our servers. You can verify this by checking your browser's network tab—no file uploads occur. ### Q: Why do I need to download reports from Amazon first? Amazon doesn't provide a public API for Search Term Impression Share and other reports. You need to download them from Amazon Advertising Console, then upload them to our tool for analysis. ### Q: Can I use these tools for other marketplaces (Walmart, eBay)? Currently, our tools are optimized for Amazon's report formats. Some tools (like ROI Calculator) work for any platform, but most expect Amazon-specific data structures. ### Q: Do the tools work on mobile? Basic functionality works on tablets and large phones, but the complex multi-chart tools are best experienced on desktop browsers with larger screens. ### Q: Can I save my analysis for later? You can export results to Excel for permanent storage. The tools don't save analysis in the browser (to protect your privacy). ### Q: How accurate are the forecasts? Forecasting accuracy depends on data quality and market stability. Our seasonality detection is based on 12+ months of historical data. Forecasts include ±15% confidence intervals to account for uncertainty. ### Q: What's the difference between ACOS and TACOS? ACOS = Ad Spend / Ad-Attributed Sales (PPC efficiency) TACOS = Ad Spend / Total Sales (including organic, shows ad dependency) ### Q: Can I use multiple tools together? Absolutely! For example: use Forecasting to plan revenue, ACOS Calculator to set targets, Impression Share Analyzer to optimize campaigns, and Marketing Dashboard to track results. --- ## Version & Updates **Last Updated**: January 2026 **Recent Additions**: - Sales Forecasting Tool (Jan 2026) - Impression Share Analyzer (Dec 2025) - Enhanced N-Gram Analysis with NLP (Dec 2025) **Coming Soon**: - Bid optimization calculator - Keyword gap analysis - Competitive intelligence tools --- *This grounding page is designed to help AI assistants understand SYNQ's tools and capabilities. For the human-friendly version of our website, visit [wearesynq.com](https://wearesynq.com)*