Nobody runs two Amazon accounts the same way.

One brand is launching and needs visibility. Another has one hero product carrying the business. A third sells in six countries, where Germany behaves nothing like the US. Each comes with different margins, different ambitions and someone who has asked, more than once, that nobody touch the brand campaigns.

You know why those differences matter. Your software should give you room to work with them.

We built SYNQ around that idea. You choose the goals, the boundaries and how much work to hand over. SYNQ handles the repetition and gives you the information to make the next decision.

It started with our own accounts. We were tired of five logins, three exports and a spreadsheet only one person understood. So we built the tool we wanted and ran real budgets through it before anyone else saw it.

Features got in because someone needed them on a busy Tuesday. When something annoyed us, we fixed it. When a number looked wrong, we followed it back to the source.

That is still how we work. We use SYNQ every day, alongside the agencies and brands in our closed beta. Their feedback reaches the people building it.

For an agency, time per account is the business. Saving an hour on the easy account helps. Being able to handle the awkward account without another spreadsheet matters more.

Larger brands face the same problem inside one business. Finance wants profit. The launch team wants visibility. The category manager wants the bestseller handled carefully during a deal. One target for six thousand products describes none of them.

SYNQ lets you set product goals for revenue, units or profit, with targets that reflect the marketplace and the product’s role. Choosing a bidding strategy does not replace the targets you set. You can use sensible defaults and make exceptions wherever the business needs them.

Your existing account is the starting point. Keep its campaigns, its history and its naming conventions. SYNQ can use those names to understand campaign roles, so adopting the tool does not mean rebuilding the work you already did.

The same flexibility applies to automation.

You can automate one marketplace, make a manual adjustment in another and keep selected campaigns outside a bidding runner’s scope. A newly activated runner starts with a check-only run, so you can inspect its decisions before it makes live changes.

You widen that scope when you are comfortable with the results.

Automation also needs restraint. Making another change is not an achievement by itself. Recent bidding decisions need time to collect fresh evidence. A manual bid should not be immediately overwritten simply because the next scheduled run has arrived.

You should be able to understand the decisions that do get made. Bid recommendations come with reasons. Change History lets you inspect recorded changes and Amazon’s response, and restore supported changes where the previous value is available.

But understanding an account takes more than looking at its bids.

Advertising sits alongside stock, price, the Buy Box, promotions, search demand and the money left after costs. A product losing sales because it cannot sell needs a different response from one losing visibility. A Best Deal’s first results need time to settle before you treat them as normal trading.

That context belongs close to the decision.

The same goes for profit. A higher margin percentage can hide falling sales. A changing product mix can look like a price change. Our Profitability beta helps you examine the contribution of traffic, conversion, mix, price and costs, then see which products sit behind the movement. Its estimates depend on the available data; missing costs and allocation limits matter.

Understanding should also lead somewhere useful. When search data reveals an opportunity for a product family, SYNQ checks the advertising coverage around it. You can see whether relevant terms are already targeted, paused or blocked, then take missing opportunities into Campaign Creator with the products and keywords carried across.

Fewer decisions should get lost between a report, an export and a task someone has to rebuild by hand.

And the work should not end when a change is submitted.

Did sales improve afterward? Did profit hold up? Was there also a price change, a promotion or a stock problem?

Our Change Impact alpha brings those events onto a shared timeline so you can examine what followed. It also makes room for the answer that is sometimes correct: several things changed, and the available evidence cannot tell us which one caused the result.

A chart moving after an action is a reason to investigate. It is not proof that the action worked.

That standard matters throughout SYNQ. A missing product cost is not zero. A partial week is not a finished week. Recent advertising results may still change as Amazon credits later orders. We would rather make those limits visible than give you a clean-looking answer built on incomplete information.

The everyday work deserves the same care.

Reports should be familiar to navigate. Compatible brand, marketplace and product selections should follow you. A chart sent to a client should carry enough context to make sense outside the app. Your team should be able to reuse a useful report and choose which modules each brand needs.

Good defaults save time. Remembering how people work saves it again tomorrow.

Access matters too. Our primary database is hosted in the EU. Team permissions determine which brands people can access, and the read-only connector for your own AI assistant follows those permissions.

And there is room for some personality. There is an Arcade. Your work can earn XP. A tool you open every morning is allowed to be enjoyable.

What matters most is that the product keeps earning its place in your day. When something breaks, you need a clear explanation and a way forward. When you tell us something is missing, the people building SYNQ should hear it. When we improve it, we should explain what changed in plain language.

The people running Amazon accounts already have plenty of judgment. Too much of their week goes into moving information around, repeating decisions and working around tools that do not fit.

We want to give those hours back, so they go into knowing the brand, understanding the customer and deciding what deserves attention next.