Bids and placement boosts adjust themselves on a schedule, under the ACOS or TACOS ceiling you set for each product.
What you get
- Set an ACOS or TACOS ceiling per product; each run moves bids toward the clicks worth the most under it
- Bids and Top of Search, Rest of Search and Product Pages boosts are decided together, against what Amazon actually charges
- Sponsored Products, Brands and Display, on the days you choose or every 2–3 days
- Can manage campaign budgets too, with an optional monthly spend cap
- Waits for enough fresh clicks before it moves a bid, and ramps new campaigns in gently
- Holds campaigns while a product is out of stock or has lost the Buy Box, and follows deal phases
- Per-run and per-week limits on every move, so nothing swings wildly
- The first run is a rehearsal: it changes nothing and shows you what it would have done
- A digest after every run, or weekly, in Slack or Microsoft Teams — four styles, down to "exceptions only"
Replaces
Checking and editing bids by hand, campaign by campaign, every day.
Needs
An ACOS or TACOS target per product in your catalog.