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    Keynotes / free to read / no gate

    The talks we give, written out in full.

    These are the sessions we run at events and in client workshops, published as complete articles rather than slide exports. Nothing behind a form. If a competitor reads them and gets better at this, that is fine.

    Speaking
    We give these live at events and internal workshops in English and German. Ask about a session.
    Keynote 01EN + DE
    The perfect Amazon PPC campaign structure

    The six ways to build a Sponsored Products campaign, what each entity actually controls, how bid adjustments multiply, and why single keyword campaigns win. With a real Hero ASIN structure.

    42m EN / 55m DE9 chapters
    Read the keynote
    The perfect Amazon PPC campaign structure, keynote title slide
    How to Stop Burning Money On Amazon Ads, keynote title slide
    Keynote 02
    How to stop burning money on Amazon ads

    The nine most common ways Amazon sellers waste ad spend, ordered by what they cost, with the fix for each one.

    1h 07m talk9 chapters
    Read the keynote

    Want one of these live?

    We run both as 45-minute sessions with a live account walkthrough at the end, in English or German. Events, seller meetups, or internal training for a brand team.