Alexander Swade, Founder of SYNQ
    Author

    Alexander Swade

    Founder of SYNQ

    Alex has worked in paid advertising since 2013 and has managed more than $1B in ad spend across his career, including previous roles. From 2015 to 2019 he was Head of Advertising at Peak Ace, a Berlin performance marketing agency, leading a team of 40 across Google Ads, Facebook Ads, analytics, tag management and programmatic advertising.

    In 2019 he deliberately went in-house at what was then Germany's biggest Amazon seller and moved into Amazon Ads, convinced it was where advertising was heading. At Thrasio, one of the largest Amazon aggregators, his team partnered with Quartile and built features together with them. He has also run or tested the other Amazon Ads tools listed below.

    He founded SYNQ, a small team of senior operators running Amazon advertising for brands in the US and Europe, and built the SYNQ App so the team could run those accounts on one platform.

    When he compares Amazon Ads software, he writes from that hands-on experience and from each vendor's public documentation, and he says so: SYNQ makes one of the products compared.

    LinkedInTalk to Alex

    Amazon Ads tools used hands-on

    QuartilePartnership at Thrasio, features built together
    PerpetuaTrialled on a US brand in 2026
    PacvueTested on US brands at Thrasio (2022)
    Scale InsightsTrialled for a month in 2025
    Helium 10Ran next to SYNQ on a German account for six months (2025)
    m19Used around 2023
    Adspert, BidX, ADFERENCEUsed around 2020, on EU marketplaces