Amazon Customer Lifetime Value (LTV) Calculator

    Calculate LTV for your Amazon brand based on repeat vs one-time customers, gross margins and advertising spend

    How to Use This Tool

    Setup

    About This Calculator

    This LTV calculator analyzes your customer data to determine the lifetime value of repeat vs one-time customers, taking into account your gross margins and advertising spend.

    Required CSV Columns:

    • • Date (e.g., "December 31, 2023")
    • • Total Customers
    • • Total Sales
    • • Total Orders
    • • Repeat Customers
    • • Repeat Sales
    • • Repeat Orders

    Key Metrics Calculated:

    • • Customer Lifetime Value (Revenue & Profit)
    • • Repeat Customer Rate
    • • Average Purchase Values
    • • Contribution Profit Margins
    • • Year-over-Year Growth Analysis

    Frequently Asked Questions About Customer Lifetime Value

    Everything you need to know about calculating and optimizing LTV for your e-commerce business

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